Sagetap Campaigns serve as a representation of your product and value proposition to buyers. Because of this, it is important that your Campaign titles and details are clear, specified, and intentional.
In this article we will review how to create a Campaign, as well as best practices to lean on when creating and publishing your Campaigns.
How to Create a Campaign
Log into your Sagetap portal
In the left navigation bar, click the plus sign (+) next to Campaigns
Go through the flow of Campaign creation, and publish when you are ready for Sages to be able to view and apply to your listing
You can choose either a Product Pitch or Research Call as the call type when creating a Campaign.
For more information on the different kinds of calls you can participate in on Sagetap, please review our Help Center article on meeting with Sages linked here.
There are many elements that go into the creation of a Campaign. Below is a review of some best practices for the most pertinent elements of your Campaign.
Campaign Title
An effective Campaign title should not only relay to Sages what you are offering, but what kind of buyer you are looking to connect with.
When creating your title, you should consider the following:
What product feature(s) do I want to highlight?
What aspect(s) of my product would I like tested?
Am I focusing on a specific industry or domain?
Is there a specific company size/location a Sage must have to be the right fit?
Qualifying Questions
Crafting the right qualifying questions will empower you to connect with the right buyers for your goals, as well as allows you to get a feel for the Sage prior to your meeting.
For a full walkthrough on how to craft excellent qualifying questions, check out this Help Center article.
Sage Background
Honing in on your ideal Sage background allows you and your team to make clear what your intended buyer persona is. Some elements you can specify relating to Sage background are as follows.
Sage title
Industry categories
Company HQ and size
Tools and cloud environments
Campaign Presenters
The teammates you set as your Campaign presenters should be the subject matter experts you would like Sages to schedule and connect with.
To learn more about presenters and scheduling, see this Help Center article.
If you have any questions about Campaign creation, please contact [email protected].